Company:
Zyphost
www.zyphost.com
Project Role:
Designer
Skillset:
Illustrator
Medium:
Identity
Zyphost is the hosting company that I currently run my site on. It is run and managed by a friend of mine who has been in the web world for years. He is pretty much the local authority when it comes server side anything. So it wasn’t a hard decisions for him to get into hosting… the only problem was that he is a developer and not a designer. That is where I come into the equation.
They were wanting something simple and to the point. I knew just based of the name there were two things I could communicate very easily in the letters: speed, and security. These were to qualities that every hosting provider wants to ensure and reinforce in any way possible. So, I tracked down two great fonts that do that well, HTC Gotham and Calgary Script off of veer.com and mashed em together.
The marriage worked great! I added a little bit of a gradient and worked on the kerning a bit. But for the most part the logo is as pure as it can get when it comes to typeface’s. Aaron was happy with the simple and strong look and felt like it would set them up to have a professional image both on the web and elsewhere.
All work on www.themaninthesea.com is property of Matthew Todd Spiel unless otherwise stated and is protected under the creative commons Attribution-No Derivative Works 3.0 license.
This site was built in Joplin, MO on a white Apple Macbook using an eight column grid with standards compliant HTML/CSS. It was designed in Photoshop CS3 and coded exclusively through Coda and CSSEdit (weird?). It is powered with Expression Engine by Ellis Labs and is hosted on the amazingly reliable Zyphost. The background contains textures from Fudge Graphics. The colors were inspired by Fall.