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This logo was for one of the youth retreats that Ozark Christian College puts on through out the year. They were wanting to take a “school” feel because the weekend was going to based primarily around forum style presentations with a panel and topics, etc. The logo needed to appeal to youth and still communicate the “school” feel. I knew right out the gate that the “Q” and the “A” were going to be the primary mark of the Logo. I chose Gotham as the primary font for the mark and did a bit of manipulation on the letters to help give it more of a modern feel. I knew i could find some balance between the “Q” and the “A” so I worked that for a while which you can see in the concepts… It kind of has a kinship to the Poison logo (yeah the band!). For the final piece I ended up sketching out the logo on a chalkboard and taking a snap of it to cement the “school” feel that they were wanting.