The work, the thoughts, the life of Matthew Todd Spiel*

When the head of Ozark Christian College’s admissions department came to me about this project, he was wanting to find a new medium through which he could reach future students. Prior to the launch of this project, the school had used various print pieces to give away at conferences and use in mass mailers. The costs of printing for these pieces every year was beginning to add up and they were wanting to find something more cost effective and long lasting. A website was the most natural answer. It allowed the school to reach students without having to be physically present at a conference and moved to a medium that was very familiar to it’s target audience.

The site was originally presented under the theme of “Ignite Your Passion” however, midway through the design process the content changed drastically, and as a result, the original concept became irrelevant. Th new content presented three primary analogies to describe what the college did, and I knew that the new direction for the site needed to center around pictures that helped carry those analogies. The paper boat became the primary image for the site, and the foundation upon which the rest of the media for the project would center around.

The main goal for the site was to provide students enough information about the College so that they could then make a decision for or against the College. It was very much a fork in the road. I tried to design it with a very simplistic user interface and the path of the user needed to end in the same place, regardless of which page they navigated to. The photography was provided by one of the students currently enrolled at the college.

View the completed project here.